This Privacy Policy explains how Alphatrails ("we", "us", or "our"), the operator of alphatrails.co.uk, collects, uses, stores, and protects your personal data when you visit our website. Alphatrails.co.uk acts as the data controller for all personal information processed in connection with your use of this site. We are committed to handling your data responsibly and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully before using our services.
Information We Collect
Information You Provide
- Your name and email address when you subscribe to our newsletter or contact us directly
- Messages, queries, or feedback submitted through our contact forms
- Any preferences or settings you voluntarily provide when using interactive features on alphatrails.co.uk
Information Collected Automatically
- IP address and approximate geographic location (country/region level)
- Browser type, version, and operating system
- Pages visited on alphatrails.co.uk, time spent on each page, and navigation paths
- Referring URLs and search terms used to reach our site
- Device identifiers and screen resolution data
- Interaction data with affiliate links and outbound clicks to reviewed casino operators
Cookies We Use
Alphatrails.co.uk uses cookies and similar tracking technologies to ensure our website functions correctly, to understand how visitors interact with our content, and to support our affiliate partnerships. You may manage your cookie preferences at any time through the cookie consent banner displayed on your first visit.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on alphatrails.co.uk | Session / up to 1 year |
| Analytics | Collects anonymised data on page visits and user behaviour to help us improve site content and performance | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure campaign effectiveness | Up to 90 days |
| Preferences | Remembers your cookie consent choices and display settings across visits to alphatrails.co.uk | Up to 1 year |
| Third-Party | Set by external providers (e.g., analytics platforms) whose services are embedded within alphatrails.co.uk | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the content and functionality of alphatrails.co.uk
- To respond to enquiries and provide customer support
- To send newsletters or updates to subscribers who have given explicit consent
- To analyse site traffic and user behaviour in order to enhance our casino reviews and editorial content
- To track affiliate link performance and manage commercial relationships with casino operators
- To comply with applicable legal obligations and regulatory requirements in the United Kingdom
- To detect, prevent, and address technical issues or fraudulent activity on our platform
Legal Bases for Processing
Alphatrails.co.uk processes your personal data in accordance with the UK GDPR. Where we send marketing communications or deploy non-essential cookies, we rely on your consent (Article 6(1)(a) UK GDPR), which you may withdraw at any time. For analytics, site improvement, and affiliate tracking activities, we rely on our legitimate interests (Article 6(1)(f) UK GDPR) in operating a commercial review website, provided those interests are not overridden by your rights and freedoms. Where processing is necessary to comply with a legal obligation, we rely on Article 6(1)(c) UK GDPR.
Third Parties & Affiliate Links
Alphatrails.co.uk contains affiliate links to licensed casino operators and gambling platforms. When you click these links, you will leave our site and be subject to the privacy policies of the respective third-party operators. We may receive a commission from operators when you register or deposit through our referral links; this does not affect our editorial independence. We also use third-party analytics providers such as Google Analytics to process anonymised usage data on our behalf. These providers are contractually bound to handle your data securely and may not use it for their own purposes. Alphatrails.co.uk is not responsible for the data practices of external websites.
Your Privacy Rights
- Right of Access: Request a copy of the personal data alphatrails.co.uk holds about you
- Right to Rectification: Ask us to correct inaccurate or incomplete personal data
- Right to Erasure: Request deletion of your personal data where there is no lawful reason for us to retain it
- Right to Data Portability: Receive your data in a structured, machine-readable format where processing is based on consent or contract
- Right to Object: Object to processing based on legitimate interests, including direct marketing
- Right to Restrict Processing: Ask us to limit how we use your data in certain circumstances
- Right to Withdraw Consent: Withdraw any consent you have previously given at any time without affecting the lawfulness of prior processing
To exercise any of these rights, please contact us at the details provided in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Data Security & Retention
Alphatrails.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews. We retain personal data only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Contact form data and email correspondence are typically retained for up to 24 months. Analytics data is held in aggregated or anonymised form and may be retained for longer periods for statistical analysis.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way alphatrails.co.uk handles your personal data, please contact our team using the following details:
- Website: alphatrails.co.uk
- Email: [email protected]
- Subject line: Privacy Request — alphatrails.co.uk
This Privacy Policy was last reviewed and updated in 2026. We reserve the right to amend this policy at any time; material changes will be communicated by updating this page